Build Trust by Getting Off Your “S”

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Recent Articles

• A Cautionary Tale for Marketers: Do’s and Don’t’s from the Perspective of the Marketed-To

  July 20, 2010 in Consulting on the Edge, Trusted Advisor, Uncategorized

  This post can also be found at the Trust Matters blog.
  Story 1: Don’t Do This
  I got one of those broadcast email solicitations from a very reputable organization that hosts executive roundtables. Brian (a stranger to me) wanted me to attend an informational meeting. To his credit, he “had me at hello” with the very first [...]

• Laughter is the Best Corporate Medicine

  July 14, 2010 in Improv, Uncategorized

  There’s an unexpected catalyst for transformational change out there that most companies haven’t considered tapping into. It’s not leadership from the top. It’s not buy-in from the bottom. It’s not a compelling vision. It’s not a mission statement that everyone can easily remember and recite. (Although all of these things matter). It’s humor.
  Humor in Evidence
  Research [...]

• Does This Make My “S” Look Big? True Customer Focus

  May 20, 2010 in Uncategorized

  This post can also be found at the Trust Matters blog.
  I’ve led dozens of learning programs on being a Trusted Advisor.  One thing I’ve learned: without a doubt, the most popular element of the Trust Equation is Self-Orientation.
  By “popular,” I mean it’s the one most people identify as a huge opportunity for improvement. Which makes [...]

• Old Faithful and Reliability

  April 21, 2010 in Food for Thought, Trusted Advisor, Uncategorized

  This post can also be found at the Trust Matters blog.
  Old Faithful is a geyser located in Yellowstone National Park, USA. It gets its name because it regularly shoots steam and water to great heights. In fact, with a margin of error of 10 minutes, Old Faithful will erupt either every 65 or every 91 [...]

• Impeccability vs. Perfection: Who’s Got Your Back?

  April 14, 2010 in Food for Thought, Trusted Advisor, Uncategorized

  This post can also be found at the Trust Matters blog.
  At first glance, the difference between Impeccability and Perfection is slight.
  Taking a closer look, they are very different characters, each with a profoundly different impact when it comes to building trust. Here’s the punch line, delivered by a recovering perfectionist:
  Impeccability is your friend; [...]