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	<title> &#187; 2008 &#187; October</title>
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		<title>New Resource! The Trust Matters Primer</title>
		<link>http://bossanovaconsulting.com/bossablog/2008/10/02/new-resource-the-trust-matters-primer/</link>
		<comments>http://bossanovaconsulting.com/bossablog/2008/10/02/new-resource-the-trust-matters-primer/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 11:52:24 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
				<category><![CDATA[BossaNova Recommends]]></category>
		<category><![CDATA[Food for Thought]]></category>
		<category><![CDATA[Tips of the Trade]]></category>

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		<description><![CDATA[Charlie Green, co-author of The Trusted Advisor, has just released a compilation of his best blog posts in a great little e-book called The Trust Matters Primer: The best of the Trusted Advisor Blog. 
Topics range from how to answer that million-dollar client question, “Why should we choose you?” to three keys to transforming client [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.bossanovaconsulting.com/bossablog/images/talogo.jpg" title="TA Logo" class="left" width="180" height="62" />Charlie Green, co-author of <u>The Trusted Advisor</u>, has just released a compilation of his best blog posts in a great little e-book called The Trust Matters Primer: The best of the Trusted Advisor Blog. </p>
<p>Topics range from how to answer that million-dollar client question, “Why should we choose you?” to three keys to transforming client relationships gone bad. We’re delighted that one of our blog comments is featured in the primer (page 18).</p>
<p>Click here for access to the Primer: <a href="http://trustedadvisor.com/public/files/pdf/TrustMattersPrimer01.pdf">http://trustedadvisor.com/public/files/pdf/TrustMattersPrimer01.pdf</a></p>
<p>Click here for access to the Trust Matters blog: <a href="http://trustedadvisor.com/trustmatters/">http://trustedadvisor.com/trustmatters/</a></p>
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