Consulting on the Edge

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The Five Essential Trust Skills: Don’t Leave Home Without Them can also be found at the Trust Matters blog.

A competency model won’t answer the mail when it comes to building trustworthiness—in fact, there’s risk in attempting to reduce trust to a series of behavioral definitions. At the same time, there is value in culling down the essential skills of a Trusted Advisor to a practical number.

I narrow it down to the following five: Listen, Improvise, Risk, Partner, and Know Yourself.

Common Denominators

The five essential skills share important characteristics:

They appear elementary—easily dismissed as too basic to merit our attention. (“I’ve been in sales for 20 years; I know how to listen by now!”) They’re deceptive that way.

They’re capabilities you can practice, and should practice over and over again. The five essential skills are to a Trusted Advisor what scales are to a maestro.

They’re inextricably linked. Improvisation requires risk, partnering requires listening, and all of them require knowing yourself well to be effective.

Essential Skills, Defined


There’s a lot to be said for simplicity, hencefive and only five. (Interestingly, Steve Arneson, formerly head of leadership development at Capital One, AOL, Time Warner Cable, and a division of PepsiCo, agrees in principle; he advocates for eight—not 67—essential competencies for leadership.)

Here are the five essential skills of a Trusted Advisor:

Listen. Every day, garden-variety listening—which is what most leadership development, consulting skills, and sales training programs teach—is listening with a purpose, and usually that purpose is self-oriented: to sell, to convince, to get smarter, to buy time. By contrast, the kind of listening that engenders trust—deep trust—is not purpose-driven listening to identify needs or to mine for data you may extract to justify the pitch/sell/recommendation/opinion you have to deliver. It is, instead, empathetic listening where the focus is actually on the act of listening itself.

Improvise. The business world is rife with the unexpected including tricky client situations and other uncomfortable and awkward moments that occur at the worst possible time. Let’s call these Moments of Truth. And in these moments, the skill of improvising—inventing, composing, or performing with little or no preparation—is precisely what you need. Improvisation is relevant to any would-be Trusted Advisor because Moments of Truth are inevitable and how you handle them says a lot about who you are.

Risk. There is no trust without risk. Certainly no deep trust. Yet most of us worry about doing something that feels risky—like speaking a hard truth or sharing something personal—because we don’t think we have enough trust in the relationship for that risk to be tolerated. The irony is it’s the very act of taking those risks that creates trust.

Partner. Look up “partner” in the dictionary and you’ll see “either of two persons dancing together” in the definition. The dancing metaphor is perfect for Trusted Advisor relationships. It conjures up images of give and take, synchronization, graceful movement, and being in tune and in step with one another.

Know Yourself. Introspection is the hallmark of a Trusted Advisor. Introspection doesn’t imply narcissism or self-obsession. In fact, the more self-aware you are, the lower your self-orientation tends to be. To “know yourself” is to have a full and complete inventory of your weaknesses, triggers, and hot buttons, as well as your strengths, interests, and sources of passion and purpose. Knowing yourself is about achieving a level of self-awareness that is required for good self-management—a leadership competency rightly elevated in status in the last decade thanks to Daniel Goleman, and re-emphasized in a recent study by Green Peak Partners and Cornell University.

That’s my take. What’s yours?

cary head shot-1This post was written by guest blogger Cary Paul. Cary is Bossanova’s Chief Improv Officer (CIO) and also founder and VP of Village Circle Company, a consulting firm specializing in experiential facilitation.  They are highly passionate about creating and delivering great experiences and results for the people, teams and organizations they serve – through video, improv comedy, music, and anything else fun. Cary also invited the spiral staircase.


This past October, BossaNova teamed up with WTPF for the conference HR Edge. After a full day of engaging and informative sessions, like Jim Haudan on the Art of Engagement and Tom Finn on Handling Pressure, attendees dropped all pretense and propriety and tried their hand at

improvisational comedy with me (Cary Paul) and BossaNova’s Shawn Westfall. During the debrief, participants called attention to some poignant moments that emerged amidst the laughter. We thought these were well worth sharing—for the benefit of anyone in HR, and anyone in business for that matter.

We see it like this: improv is like HR is like life. Here are three key insights that make it all more effective and more fun:

    1. Being “in the moment” takes practice. The BossaNova team always emphasizes the importance of being in the moment with our improv workshop participants. They practice thinking on their feet.  Being adaptive. Going with the flow. Improv is all about getting off script and being both real and authentic. Now more than ever, HR professionals face ever-changing priorities. The ability to be present, adaptive, and proactive is a core competency for business success. And while it may seem crazy to practice being in the moment, that’s exactly what professional improv comedians do.

Tip: Do a quick role play with a colleague as a “warm-up” for an important meeting, or as a way to take the edge off a challenge you’re facing.

    2. It takes a team. One of the biggest worries people have about improv comedy is being in the spotlight – and being alone.  What participants quickly come to realize is that you are anything but alone; it takes a team for improv comedy to be interesting, successful, and funny. The HR function, like improv, works best when communication is open and relationships and solid. The ability to work as a team can conquer many challenges.
    Tip: Use these practices to earn your team a standing ovation.
    3. The past shapes our future. Improv draws on the experiences of our past—places we’ve been, people we’ve known, situations we’ve confronted. Through improv exercises, participants practice calling on that past to react to verbal cues from their scene-mates. Similary, the discipline of HR is all about applying what we’ve learned before with smarts, grace (and sometimes humor) to the situation at hand. This works best when it happens as a muscle-memory reaction, without over-thinking.
    Tip: Take five minutes to reflect on what you’ve laerned and experienced in the past, as it relates to a current challenge or opportunity. What’s important for you to keep top of mind? What could you apply?

Consider what action you might take today to improve your in-the-moment skills, to amp-up your team, and to draw on the past in a productive way to shape your actions for today.

And don’t forget to take a little time out for a laugh or two.

Click here to see some funny scenes with clients performing improv with us.

To Tell or Not To Tell: The Three-Question Transparency Test can also be found at the Trust Matters blog.

We’ve all had those moments when we realized we knew something that someone else didn’t know and it was awkward. Think of the last time you were at lunch and you noticed your tablemate’s big, toothy grin adorned by a piece of big, leafy spinach—yep, that’s the kind of awkward we’re talking about. Even though most of us probably ascribe to a principle of Transparency—being honest, open, candid except when illegal or injurious to others—we’ve all made the choice at some point to say nothing.

The question is: did we do the right thing?

Use the Three Question Transparency Test to find out.

When a Lie by Omission Seems Like a Pretty Good Option

On the surface, it’s easy to say “Honesty’s the best policy!” Dig a little deeper and it’s not so clear.

Let’s look at some client examples to make this real—cases where you know something that he or she doesn’t (or might not), and you wonder “to tell or not to tell?”

  • Imagine you’ve discovered a mistake in your work. The impact is relatively minor. Does it help or hurt the customer relationship to call attention to it?
  • Or…you’ve discovered a mistake in your client’s work. The impact is significant. So is the likelihood of embarrassment (or worse) for them. Are you honoring or dishonoring the relationship by saying nothing?
  • What if you learn something unfavorable about a competitor—one your customer is currently engaged with. Are you the hero or the jerk if you bring it up?
  • And—maybe the worst of all—what do you do when you notice your client has spinach in her teeth?

End the Debate with the Three-Question Transparency Test

The next time you’re debating “to tell or not to tell,” ask yourself three questions:

  1. Is my reason for not telling actually for my benefit, rather than theirs? Let’s face it: we human beings have a natural tendency to avoid scary, uncomfortable stuff—and that includes not telling things when telling is precisely what will honor the relationship. Is it really in the other person’s best interest to say nothing or is your desire to avoid your own discomfort creating a platform for a nice, juicy rationalization?
  2. If I don’t tell and he finds out later, will he feel misled? This question invites you to see the situation from the other person’s vantage point—always a good practice when it comes to relationship-building. (By the way, if you’re banking on the fact that he won’t find out later, check your probabilities…and your motives.)
  3. Would I tell her if she were my friend? This is my favorite question because it really cuts to the chase and invites us to set aside the arms-length decorum (often masked as “professionalism”) that defines most business relationships.

If at any point your answer is yes, do not pass Go, do not collect $200. Say what needs to be said (with compassion and diplomacy, of course – caveats help immensely.)

An Even Simpler Test

If three questions seem like too many, here’s the ultimate litmus test. Thanks go to Chip Grizzard, CEO of Grizzard Communications Group, who recently shared these words of wisdom. Chip says, “If you’re expending any energy on the debate, then it probably means you should say something.”

It doesn’t get much simpler than that.

In Theory and In Practice

While the principle of Transparency sounds good in theory, it’s actually very hard to live by. It takes courage. It takes a willingness to get comfortable being uncomfortable. It takes a commitment to removing yourself from the equation. And it takes a certain level of discernment to figure out when it’s hurting versus helping to sidestep the truth, the whole truth, and nothing but the truth.

Use the Three-Question Transparency Test—or the simpler “Grizzard Gut Check”—the next time you wonder whether to tell or not to tell.

Accelerating Trust: Woo Woo before you Do Do (Part I) post can also be found at the Trust Matters blog.

When I lead our Being a Trusted Advisor and Trust-Based Selling programs, I ask participants early on what’s the “one big thing” they want to get out of their participation. Invariably, at least a quarter of people in the room will say something along the lines of “tools for accelerating trust-building.” And those who don’t say it usually vigorously nod their heads in agreement.

How to build trust quickly boils down to a simple three-step approach. Today I’ll tackle the first two steps—arguably the most important and least practiced.

  1. Mind your mindset. What are the stories you’re carrying in your head—about trust-building, about the people you’re meeting with, about yourself? Take stock. Be vigilant. Bust the myths. If you assume trust will take time, you’ll miss opportunities that are right in front of you (See Top Trust Myths: 1 of 2: Trust Takes Time) . If you assume it’s going to be difficult to bond quickly with your prospective client, well, you’re probably right. Being trustworthy is as much about attitude as it is about skill.
  2. Set your intentions carefully. Be committed, not attached, to a specific outcome. Let go. If you’re meeting a prospective client for the first time, you can be certain of the strengths of your offering while at the same time realizing that it may not be the best solution for her/him right now. If you’re taking over an account for your colleague, you can be confident in your abilities while also being open to the possibility that you’re not the right replacement. Attachment equates to high Self-Orientation, and I can’t think of a better way to lower or destroy trust quickly; it’s the obvious opposite of rapid trust creation. On the other hand, giving people the psychic freedom to choose increases trust. Be someone around whom they experience freedom, not pressure.

Here’s why Steps 1 and 2 usually get short-shrifted: they seem a little woo woo. You may be tempted to skip them in favor of something more concrete and action-oriented. It’s a common trap; don’t fall into it.

These steps are woo woo in the sense that they are more about being than doing. And it’s precisely the kind of self-work required to alter who you’re being that makes the difference between a good consultant and an extraordinary consultant, a so-so salesperson and a longstanding member of the President’s Club, and an average advisor and a Trusted Advisor.  (The woo-woo thing has some pretty solid science behind it too–thought drives actions which then result in outcomes. You can be scientific and believe this too).

Sure, the doing part matters—we’ll look at practical ways to accelerate trust in Part II of this blog—it’s just that the choices we make and impact we have in the realm of doing are directly tied to our mindsets and intentions. Lead with the woo woo and you’ll go beyond “good,” “so-so,” and “average” in a very short time frame.

Click here to read Part II of this 3-step system.

This post was written by guest blogger Susan Silver Levy. Susan is President of Crescendo Design, LLC, a consulting practice focusing on a broad range of human resource solutions that help organizations maximize their human capital through appropriate instructional design, training, and organizational development. Susan is also an Executive Consultant with BossaNova.


It’s now 30 minutes into your web-based seminar. . . Do you know where your participants are?

I suspect some are checking email, others are finishing important client work, and yet others are surfing social networks.

virtual_learning

Online participants can be notorious multi-taskers. However, good virtual facilitators can create a learning atmosphere—one so engaging—that participants will forget about Outlook, client memos, and LinkedIn.


The Challenge


Web-based seminars have many executives patting themselves on the back. Executives save travel dollars and reach broader audiences by using them. Unfortunately, they are also scratching their heads, as they see declining participant engagement in the virtual classroom. The reason: while the delivery technology has changed, many facilitators have not yet adapted to the new environment.

Typically, as facilitators transition from the brick-and-mortar classroom to the online classroom they focus on mastering the new tools and technology. Yes, it is critical to know how to use the interactive features, such as using the whiteboard and chat features; sharing the microphone; and planning for and mitigating the inevitable technical challenges. What many online presenters forget is that the greatest key to successful online learning still depends upon how they interact with the participants.

The word “facilitate” technically means “to make easy.” The facilitator’s primary goal is to make it easy for participants to gather new knowledge and skills.

Let’s look at a few of the techniques used by the best live classroom facilitators to engage participants and see how these same practices translate to the virtual classroom.

Good Facilitators Establish a Presence through Their Image


When we are facilitating in a live classroom, we do more than just stand at the podium to establish ourselves as the leader. We use a variety of visual, vocal, and verbal cues. We dress professionally; use appropriate gestures, facial expressions, and posture; and try to exude an approachable demeanor and tone with our voice, eye contact, and words. In a virtual classroom voice becomes critical, since it is the only element of our persona we can convey. Our voice is our sole representative and sets expectations for participants.

Here are some tips to maximize your vocal skills:

  • Vary your pitch to avoid a monotone
    Use a downward pitch to indicate authority rather than an upward pitch, which signifies a question or sends a message of uncertainty or insecurity. Change the rate to keep things interesting and slow down to make key points.
  • Avoid filler words
    Many speakers use umms and uhhs, but overuse of these is a huge distraction. Most filler words are used by speakers trying to make everything they say one long sentence. Sound familiar? Next time, concentrate on putting a period at the end of one sentence. And take a breath before the next.
  • Avoid long pauses
    Long pauses between sentences lead to dead air and invite participants to check out. Plan your presentation with smooth transitions between topics. 
  • Pretend you have an audience of one
    Speak in a conversational volume and use one-on-one language. Ensure that you can be heard, but visualize yourself speaking to one person, not a crowd. Use words like Iyou, or first names; avoideveryone or anyone.
  • Avoid repetitive language
    Mix up your phrases when providing feedback. Use “great”, “good point”, and “that makes sense.” Avoid using the same catch phrase (e.g., “let’s move on”) for every transition.
  • Keep the focus on content—not the medium
    Use your voice for transitions, but not narrations. Use words to prepare participants for the next activity or explain the value of the past activity. However, don’t narrate what you are doing unless it adds value. For example, “Let’s use the whiteboard to capture some of your ideas” adds more value than “now I’m going to show you a slide.” A good facilitator wants participants to focus on the content of the slide rather than the slide itself. A better alternative would be, “Let’s look at some key reasons for the new change in procedures.” Draw attention to the content, not the medium.
  • Have fun with your voice
    There are many ways to inject humor into even the driest content. Just have fun with your voice. Changes in pitch and rate can make you a more engaging speaker.

Don’t be afraid to be creative — one facilitator I know imitates an auctioneer as he waits for survey results to come in: “I’ve got two . . . Can I get three? Okay, three! . . . Waiting for four.”

Other successful facilitators work with a co-facilitator to create an atmosphere similar to a call-in radio talk show. As long as light humor doesn’t detract from the focus on the content, it can be a valuable technique for engaging your participants.


Good Facilitators Ask Lots of Questions

Good facilitators, in both live and online classrooms, use questioning techniques (i.e., the Socratic Method) throughout their programs to engage and interact with participants, ensure understanding, and help adult learners share their knowledge and learn from the experiences of their peers.

In a live classroom, facilitators ask a question, study the room, and make eye contact with specific participants to encourage them to answer. The facilitator can also move closer or offer an open palm hand gesture to encourage participation.

Here are some tips for using questions effectively and engaging your participants:

Ask questions in a way that involves all participants

Always follow a sequence to maximize the participation:

  • Start with a survey question in order to get a response from everyone.
  • Ask a follow-up question directed toward individuals who answered a certain way on the survey; participants can indicate their answers through the check mark tool.
  • Based on those responses, call on an individual, then build on his or her response by calling on others.

Use a good mix of different types of questions

These include:

  • Overhead questions directed toward the entire group.
  • Direct questions geared toward a subset of the group or a specific individual.
  • Open-ended questions that require an elaborate answer.
  • Close-ended questions to summarize or obtain agreement.
  • Probing questions to move a conversation forward.
  • Hypothetical questions to encourage participants to think about how they would handle a particular situation.
  • Reverse questions to refer a participant’s question back to the group for an answer.

Avoid dead-end questions


Dead-end questions occur when a facilitator speaks without thinking. An example is, “Who has a question before we take a break?” Obviously, no one wants to be the wet blanket who delays the break. A better alternative would be, “I expect you have some questions at this point. Let’s hear some of them. Accounting people: What questions do you have?”


Work with your co-facilitator to balance participation

If you are co-facilitating, your co-facilitator can help you keep track of who may not have participated. By sending you a private message, you can be sure to engage that participant by asking a direct question. Alternatively, your co-facilitator can send a message to the participant to ensure there are no technical difficulties and to encourage the participant to answer a question.

In the reverse situation, a simple message from a co-facilitator that reads, “Jim, you’ve obviously had a great deal of experience with this. Let’s hear from some other people,” will go a long way toward acknowledging and corralling an overly eager participant.


Good Facilitators Seek, Receive, and Act on Developmental Feedback


As a facilitator, you want to be able to capture feedback — not just about the course content, but also about your effectiveness.

In a live classroom, participants provide this feedback using their words and body language. Nothing sends a more positive message to a facilitator than a room full of people sitting on the edge of their seats, leaning forward, making eye contact, and nodding subtly in tune with the facilitator’s key points. Similarly, a room full of people who are stifling yawns, crossing their arms, and gazing longingly toward their Blackberries sends a pretty strong message, too.

In a virtual classroom, we are blind to the non-verbal cues. We need to tune in to more subtle forms of feedback, such as the level of participation and the enthusiasm we hear in our participants’ voices.

Now and then, you should just do a simple process check with your participants: “How is this going for you? Are you getting the information that you need?” At the end of the workshop, a simple whiteboard exercise (e.g., “stop, start, change”) can give participants a chance to provide you with some additional feedback.

Always debrief with your co-facilitator for an opportunity to learn and grow. Be sure to ask for ways you can improve. Finally, it may be helpful to seek a mentor within your organization or obtain outside resources to help you as you implement this feedback during your transition from the live classroom to virtual facilitation.

* * *

The benefits of virtual learning are clear: lower travel costs and a broader audience mean more training dollars for everyone. There will always be some limitations to a virtual classroom, but an excellent facilitator can create an environment that is engaging and energetic, regardless of the medium.

Are You as Credible as You Think? Probably Not post can also be found at the Trust Matters blog.

There are lots of ways to build trust with others (four, by our count) and Credibility is a big one. In our Trust Quotient research, Credibility shows up as second only to Reliability as the most favored way to build trust. (’Most favored’ doesn’t mean ‘most effective,’ but that’s another blog, another day.)

This makes sense, given the emphasis that most business people naturally place on increasing trustworthiness by demonstrating credentials, experience, and know-how.

The risk is that we stop there or—even worse—spend too much time there. Picture the March of 1,000 Slides.

There’s more to Credibility than meets the eye.

Three Dimensions of Credibility

When thinking Credibility, we mostly think words, as in what you say and how you say it. That means that having information, perspectives, opinions, and recommendations are all important—especially for people in professional services whose very existence depends on high quality advice-giving.

But there’s more. Speaking the truth matters too. A lot. As does delivering your message in a way that makes it easy for others to understand and relate to.

Top Ten List of Ways to Build Credibility

Here’s a Top 10 list of tried-and-true Credibility builders, categorized by Credibility’s three main dimensions.

Feature your expertise and credentials:

1.    Be diligent about researching your customer;

2.    Know about industry trends and information, as well as business news;

3.    Write about your areas of expertise—articles, blogs, white papers;

4.    Host events that bring key stakeholders together.

Improve your delivery:

5.    Use metaphors and stories to illustrate your point;

6.    Practice your delivery so you are clear … and clearly relaxed;

7.    Combine your words with presence—a firm handshake, eye contact (when culturally appropriate), a confident air.

Demonstrate your truthfulness:

8.    Offer your point of view when you have one;

9.    Respond to direct questions with direct answers;

10.   Be willing to tell a hard truth when it’s the right thing to do—including “I don’t know.”

And as a bonus:

11.   Never ever lie. (This includes tiny little white lies and lies by omission.)

This last category, truthfulness, gets at one of the paradoxes of trustworthiness: The thing we’re most afraid to say is often what will build the most trust.

By the way, our clients tell us the truth-telling part pretty much applies to all cultures. Even in Asian countries, where saving face is paramount, the Trusted Advisor’s dilemma is generally less about whether to tell the truth and more about how to deliver the truth in a respectful and culturally-appropriate way.

Credibility-Building Can Happen Lightning Fast

This expanded view of Credibility is good news for anyone new to a profession or new to a relationship. This part of trust–building your Credibility–doesn’t have to take time; being refreshingly honest can build trust in an instant.

Most clients and customers are so used to spin they will immediately take note. So you can actually leave the PowerPoint deck back at the office (or bring it as a leave-behind) and focus on engaging in a genuine, transparent, and honest conversation. Heck, you might even build some Intimacy in the process.

Take Stock and Take Action

Feeling stuck in a particular relationship? Do a credibility check. Start with the honesty dimension—it’s the least comfortable and highest payback. Ask yourself what you’re thinking and not saying, or saying to some but not to all.

Then do something about it. You’ll be glad you did.

This post can also be found at the Trust Matters blog.

Story 1: Don’t Do This

I got one of those broadcast email solicitations from a very reputable organization that hosts executive roundtables. Brian (a stranger to me) wanted me to attend an informational meeting. To his credit, he “had me at hello” with the very first lines of his email, which were both personal and complimentary: “Andrea, let me first say I LOVE the name of your company and the genesis of it…the ‘new beat’ story. Outstanding!”

“Wow,” I thought, “He’s taken the time to find out about BossaNova and make a personal connection to me. He gets me! He likes me! I like this guy!”

What followed was a directive to “Read on” with a photo of a jubilant baseball team and the assertion that “There are lessons you learn in Baseball that can apply to business leaders like YOU once you understand their importance and their impact” (with a bulleted list of those very lessons). His call to action at the end of the email was aggressive and impersonal.

Brian had me right off the bat and lost me soon after. I have nothing against baseball—not at all. I’m just not much of a sports enthusiast and, truthfully, get tired of the male-oriented metaphors. Brian’s very personal appeal followed by his very impersonal (and misaligned) form letter was a particularly lethal combo. Now, not only am I a “no” for the information session I was invited to, but I have an attitude about both Brian and his organization to boot. Three strikes, you’re out.

Story 2: An Approach to Emulate

A few weeks ago I was surprised by a knock at the door—an unexpected delivery of baked goods from a local sweet shop. The package included a hand-written note from Kacy, the office organizer I had hired exactly one year before. The sweets were to commemorate my first anniversary in my new home office, with a reminder that she was available should any lingering piles be in my way, and a request to tell others about her services if I was so inclined.

I immediately logged onto Facebook (well, by “immediately” I mean right after I had a cookie) and posted kudos for Kacy, along with a link to her web site. I sent her an email to thank her for the unexpected treat, alert her to the free Facebook advertising, and acknowledge her for the lesson in great marketing. She wrote me right back to thank me, saying, “I’m so glad you like them! I never know if someone’s going to be out of town or unavailable, but it always works out. In my client list, I have a column where I note the dates of our last sessions. Once a month or so I run through those and send the goodies out!”

The sweets hit the sweet spot, for sure, far more so than being hit over the head with a baseball bat. Maybe Kacy got lucky with her choice. Although it seems to me she could have sent me anything (even one of those giant foam fingers) and the good feelings from the unexpected personal acknowledgement would have prevailed.

A Plea to Marketers

The two anecdotes aren’t apples to apples—different relationship histories, different communication media, different calls to action. That said, I find them both illuminating.

To all marketers out there (including myself), here’s my plea:

  • DO make it personal
  • DON’T use a personal tactic to get someone’s attention and then switch to a more generic approach
  • DO find creative ways to appreciate the people who have given you business in the past
  • DO use the element of surprise
  • DON’T be afraid to ask for more work or for referrals.

The moral of the stories: Intimacy is a powerful tool in business. Use it wisely, especially with strangers. Mix it in with a little unexpected generosity and you’ll hit a home run.

by Andrea Howe on Tuesday, December 1, 2009

At first blush, intimacy is a strange word to use in a business context. “What, I’m supposed to intimate with my clients?” In the sense that being intimate means being familiar, informal, and emotionally connected…yes, indeed.

Intimacy is one of the four components of theTrust Equation and it usually gets the short-shrift. For most, it’s more natural to build trust by increasing credibility and reliability. And yet, without intimacy, business transactions are just that–transactions–and the “safe haven” experience that is the hallmark of Trusted Advisor relationships is a pipe dream.

Here is a Top 10 list of intimacy-builders to help answer the question, “How do I build intimacy with my clients?”

Caveat: While the three  groupings (Be Positive, Be Personal, Be Bold) are relatively universal, the specifics underneath are written from a U.S. orientation (mine) and should be adapted as appropriate to fit different cultural norms.

Be Positive

1. Tell your client something you appreciate about him. Don’t just think it; say it. “Amal, before we dig into our agenda today, I just wanted to say I really appreciate how you handled the meeting yesterday. You were clear and direct while also listening to the concerns that were raised. I think it made a difference for the staff.”

2. Celebrate successes together. Give the tendency to be a Task Master a little reprieve. Suggest meetings, coffees, lunches–whatever–that are specifically focused on reflecting on/toasting a job well done.

Be Personal

3. Use your client’s name when you communicate with him/her. They say your own name is the sweetest music to your ears. Address your client personally in your emails, voicemails, and conversations.

4. Use colloquial language. Check the consulting jargon and multi-syllablic words at the door. Practice human talk. Simple. Straightforward. To the point.

5. Be empathic in all your interactions. Empathy creates emotional correctedness. Stop to demonstrate that you’re really tuned in to what your client is saying (both the words and the “music”) before you ask your next question or make your next recommendation. “It’s clear this is a stressful situation, Frank” or “I can appreciate the difficulty in that” or “That sounds like a victory worth celebrating!” (see #2)

6. Be willing to express your own emotions. They’re legit too. “Gee, Johannes, I must confess to feeling pretty frustrated by what you just said” or “You have no idea how happy I am to hear that.”

7.  Share something personal. The next time you’re doing the Monday morning how-was-your-weekend-fine-thanks-yours bit, don’t let it stop at a superficial exchange. “My weekend was great, Surita, thanks for asking. My parents were in town and Sam and I really enjoyed the built-in babysitting. We got a much-needed break.”

Be Bold

8. Acknowledge uncomfortable situations. Caveats are conversational jewels: “Wow, this is awkward…” or “I wish I had better news…” or “The timing with this is embarrassing…”

9. Say what needs to be said. Practice doing it in 10 words or less. “We’re not going to make the deadline” or “We just don’t have the executive sponsorship we need” or “Jim is leaving the team.” The direct approach works especially well in combination with caveats (see #8).

10. Take responsibility for mistakes. Yeah, it’s risky. It’s also human (we all make ‘em) and refreshingly real. “Janet, part of the problem here is that I dropped the ball.”

Of course, none of these “techniques” creates intimacy if they’re forced or disingenuous or robotic. It’s okay (and perfectly natural) to be a little awkward and unpolished–in fact, that just creates more intimacy.

We just completed our second delivery of BossaNova’s Advanced Facilitation Skills for Consultants program. We saw once again that a consultant’s biggest fear when it comes to facilitating client events is, hands-down, dealing with difficult group dynamics – you know, managing the client who’s overly talkative, highly argumentative, prone to ramble, stubbornly skeptical, and the like.

To some extent, the answer to dealing with these difficulties lies in practice (which is why our training program includes a simulation where each participant gets to successfully deal with his or her worst meeting nightmare). To a large extent, though, group dynamics issues can be mitigated and even avoided long before the client event begins.

Here are some examples of what you can do at various stages of the Planning and Design phases of an event to turn your worst nightmare into a dream come true:

- Partner with the client. Be thorough with all the discovery questions you ask. Don’t be afraid to take the time to ask the tough or potentially sensitive ones about the history of the group, such as, “What’s the history of the group? What has occurred that might impact its work together?” “Are there any underlying problems or external forces that might impact this event?” “Are there any special characteristics of the group or its members?” “How will decisions be made in this group?”

- Define event purpose and outcomes. Make the effort to get agreement on these in advance with as many event participants as possible.

- Identify the event team. Involve more than your client sponsor; make one or more members of the client organization an integral part of your planning team. Concerned that a particularly belligerent or resistant event participant will derail the entire effort? Then make friends with the enemy – make him or her part of the team early on.

- Gather data. Engage all event participants in some way in advance of the event. Bare minimum: send multiple communications about the event before-hand. If constraints make it impossible to interview everyone (for example, the group is too large or the budget won’t allow for it), develop a quick and dirty email survey to solicit input from as many participants as possible. Inviting their voices to be heard before the event will have a dramatic impact on how they participate during the event. Don’t shrink away from the ones you most fear. The “pay me now or pay me later” principle applies here, for sure.

- Develop event design. Be strategic about the activities you choose and the way you group people throughout the event. For example, use “max-mix” breakout groups to diffuse tension and promote a diversity of perspectives and views.

Extraordinary facilitated events – and happily engaged participants — are as much about great planning and design as they are about skilled execution.

HandshakeCharlie Green of Trusted Advisor fame has a new online self-assessment to gauge your level of trustworthiness. We think it’s a great little tool, with 20 simple questions and an elegant and short report at the end, based on your entries. Take it today at www.trustedadvisor.com/trustquotient.

We got a nice acknowledgment this week in Charlie Green’s Trust Matters blog. His post is about the single best way to become trusted. Check it out!

Ever wonder why you get along so well with one client but just can’t seem to make headway with another? It could be that you have different Social Styles. This week’s blog offers tips for how to relate – and get results – with clients who have different Social Styles from your own.

In our last post, we acknowledged that, while it’s important not to stereotype or “box” others in, models that define typical style preferences can be helpful. We think the Social Style Model (www.tracomcorp.com) is easy to understand and immediately apply.

The combination of Assertiveness (the degree to which you ask or tell during interactions) and Responsiveness (the degree to which you tend to control or emote) reveal your Social Style as Analytical, Driving, Amiable, or Expressive. Click here for a description of each social style.

Taking that one step further, here are tendencies and tips for each Social Style category during times of stress:

trust diagram

For a detailed list of recommended approaches for each quadrant, check out Tracom Corp’s web site (www.tracomcorp.com). The key is to figure out your primary style first, and then your clients’. You can close the gaps from there.

Ever wonder why you get along so well with one client but just can’t seem to make headway with another? It could be that you have different Social Styles. This week’s blog offers a simple and useful framework for understanding and remedying disconnects between you and your clients (or between you and anyone, for that matter).

Human beings have natural behavioral patterns. While it’s important not to stereotype or “box” others in, models that define typical style preferences can be help us understand how to relate to our clients – especially when they are different from us. We like the Social Style Model (www.tracomcorp.com) because it’s easy to understand and immediately apply.

The Social Style Model uses two dimensions of human behavior:

trust diagram

1. Assertiveness is the degree to which you ask or tell during interactions
2. Responsiveness is the degree to which you tend to control or emote.

In combination, these two dimensions reveal your Social Style:

The challenge arises when you and your client have different Social Styles but don’t realize it. For example, an Amiable consultant (like me) may misinterpret a Driving client’s focus on actions and results as a lack of caring for his staff, and may frustrate her by spending too much time on relationships. Similarly, a Driving consultant may mistake an Amiable client for someone who is not bottom-line oriented.

So how do you minimize the gap in styles and maximize your ability to get the job done? Check out our next blog post to find out.

We were recently asked to create a Consulting 101 for a group of IT executives at a very big company. In today’s blog, we share the eleven “Rules to Consult By”, a distilled list that represents what the best of the best in consulting practice on a regular basis. Here we’ve turned it into a short self-assessment. See how you do! Be honest.

trust diagram

If you’re an “Often” on 8 out of 11, congratulations! If you’re a “Sometimes” on five or more, create specific reminders or actions to take in the next week to get back in the best practices groove. If you’re a “Never” or “Rarely” on one or more items, let us know and we”ll offer up some tips to help: info@bossanovaconsulting.com.

Today’s blog brings humor to your desktop (or PDA), along with some perspective on what consultants can learn from comedians.

According to Wikipedia.com, comedians use self-deprecating humor “to avoid seeming arrogant or pompous and to help the audience identify with them.” Sounds like a good strategy for anyone looking to build trust and rapport with another human being. Sounds like an especially good strategy for anyone in the consulting profession. Ask any client who has worked with consultants over the years – they’ll have at least a few horror stories to tell about the Big Important Expert they hired. That creates messes we are all left to clean up.

Self-deprecation is an art that should be routinely practiced by anyone who claims the title “consultant.”

Here’s some material for your toolkit (original author unknown):

Top Ten Things You’ll Never Hear from a Consultant

1. You’re right; we’re billing way too much for this.

2. Bet you I can go a week without saying “synergy” or “value-added”.

3. How about paying us based on the success of the project?

4. This whole strategy is based on a Harvard business case I read.

5. Actually, the only difference is that we charge more than they do.

6. I don’t know enough to speak intelligently about that.

7. Implementation? I only care about writing long reports.

8. I can’t take the credit. It was Ed in your marketing department.

9. The problem is, you have too much work for too few people.

10. Everything looks okay to me.

Share this with your clients. They’ll enjoy laughing at your expense. And they’ll appreciate your ability to laugh at yourself!

This is our last post (for now) on the subject of lying in professional services (click here to read our first blog posting on the topic). Today’s blog offers a socially acceptable way to put hard truths on the table. It’s called “Name It and Claim It” and it starts with a caveat and ends with telling it like it is.

Caveats are forewarnings that compensate for what we are about to say. An example might be, “I wish I had better news …” Acknowledging the sometimes harsh truths that follow, we rob them of their power.

Another style of caveat is to speak with humor: “You’re gonna love me for this …” By using humor, we lighten a tense situation.

After the caveat, the next part is simple: Tell it like it is. Say, for instance, “This job is going to take longer and cost more.” Do it in ten words or less.

“Name It and Claim It” functions as a meta-tool: by speaking the thing we fear most, we disarm its power. It is a form of emotional risk management. By incurring a small amount of discomfort, we reliably defuse much larger amounts of discomfort later.

By telling the truth, we solve problems and simultaneously build trust. The result: our client opens up to us. He takes our advice, seeks us out, and listens carefully to what we say. Isn’t that what we’re really being paid for?

*”Name It and Claim It” can be found in The Trusted Advisor by David Maister, Charles Green, and Rob Galford. We think it’s a must-read for anyone in professional services.

Continuing our conversation on the pervasiveness of lying in professional services (click here to read our first blog posting on the topic), today’s blog explores why business advisors, when weighing the two options of telling the truth and telling a lie, often choose to lie. Yes, that’s correct, we lie even in cases where an objective analysis would suggest that truth-telling would benefit us more.

If you think this article doesn’t apply to you, think again. Business advisors who don’t ever create a false or misleading impression – in other words, lie — are like unicorns: not inconceivable, but pretty unlikely.

Here’s how we get trapped in our own misguided logic.

On the Truth side:

- We underestimate the value of truth-telling. When we are forthright and willing to face facts, clients often perceive us as virtuous.

- We overestimate the cost of disapproval for telling the truth. Clients who face an uncomfortable reality usually see it as something to be dealt with and to move beyond.

On the Lie side:

- We underestimate the cost of disapproval if the truth is revealed. We rationalize that we aren’t really lying (we are being optimistic, maintaining a “can do” attitude). Except we are lying by avoiding or omitting the truth, and getting caught affects our reputation for the long term.

- We overestimate the probability of getting away with lying. We convince ourselves that somehow we’ll be saved from ever having to face the truth. How many times did you think you were fooling your parents as a child only to find out they knew what you were up to all along?

In short, lying seems to make sense in a psychological way and therefore masquerades as the rational choice. But even when analyzed from a purely self-serving perspective, truth-telling is under-rated.

Next up: how to come clean in a way that builds trust instead of breaking it.

I am continually struck by how often I confront my own tendency to lie with clients. Yes, I said lie. Think you’re squeaky clean? Hmmmm … I’m not so sure. Try out our five-point checklist to gauge the depth of your own trustworthiness.

In the article that Charles H. Green and I co-authored in early 2007, we asserted that business advisors (or for that matter, people) who don’t lie are like unicorns: not inconceivable, but pretty unlikely. I am no exception. I bet the same is true for you.

Charlie and I used the term “lying” to be deliberately provocative. We borrowed a Merriam-Webster definition (”to create a false or misleading impression”) and, within that definition, defined five common ways that business advisors lie to clients. Here they are, listed from the most rare to most common:

- Saying an untruth

- Speaking truth by technicality

- Telling “harmless” fibs

- Lying by omission

- A peculiar form of lying known as exceeding expectations

I have a tendency to lie by omission – not wanting to raise difficult issues in the hope that they will just magically disappear.

And you? An honest self-assessment is part of any extraordinary consultant’s regular practice. As the old saying goes, the truth shall set you free.

Comedy Image“Think improv comedy is just for laughs? Think again. It’s fertile training ground for dealing with the unexpected – you know, like in a sales conversation, when a client asks a zinger that you never saw coming. I discovered the magic of improv comedy a few years ago when I decided it was time to learn how to get past the “frozen-ness” I felt when something like that happened to me.

I got lots and lots of practice on that improv comedy stage! And my eyes also opened wide to so many parallels between what it takes to be an extraordinary improv comedian and what it takes to be an extraordinary consultant.

Improv comedy is comedy that’s made up completely on the spot, based on audience suggestions. Like the hi-jinx on the TV show, Whose Line is it, Anyway. Extraordinary improv comedians are masterful at:

- Teamwork and collaboration. An improv comedy stage is a completely level playing field. There are no hierarchies, no titles. It’s all about working together towards a common goal.

- Decision-making. Being completely in the moment makes it possible to act on information provided on the spot.

- Innovation. Turning off the inner editor allows creative thoughts to flow without inhibition. There is no such thing as “analysis paralysis” among successful improv comedians.

- Adaptability. Being flexible; bringing humor and ease to a constantly changing environment; dealing with the unexpected.

- Listening and focus. Improv comedy takes active listening to a whole new level. Accepting and adding to an “offer” is essential.

- Being of service. Improv comedy requires that you check your ego at the door and truly be of service to others; it’s all about making them look good.

- Trust. Improv comedians create a profound connection with each other – the foundation that makes an extraordinary performance possible. They know and believe their fellow improv-ers “have their back” and therefore take action from a place of confidence and faith.

See any links to the world of professional services? I’d say there are a few.

Has anyone out there used improv comedy to sharpen your consulting skills?

P.S. if you’re looking for a 4.5-minute break in your workday, watch our clients perform improv comedy with us: http://www.bossanovaconsulting.com/services/improv.php#Video

This appeared in BossaNova’s 2006 summer newsletter, and it bears repeating.

“Early and ugly” is what a prized client said he wanted from his consulting firm. “Our very senior client was telling us he didn’t want to wait weeks or months for a polished deliverable; he wanted to be part of the action every step of the way,” reports Wayne Simmons, managing partner of ICOR Partners , a strategic management consulting firm servicing the public sector. “We were happy to hear it because that’s exactly how we like to work,” he added.

What a great reminder that not only is it OK to be “messy” with our clients, it’s often what they prefer. The Recovering Perfectionist in me needs this reminder repeatedly.

How messy do you dare to be?

I saw Vince Gill in concert recently. First time. I was pretty sure I’d enjoy the music, but I had no idea I’d walk away having learned something from this country music celebrity about being a Trusted Advisor.

The concert was magical. Sure, the music was good (if you like country and I will confess I do). Vince is talented, as is his entourage. But he created something with his band and his audience that turned a good concert into an extraordinary experience of community and connectedness. How? By how he was being: humble, self-deprecating, intimate, vulnerable, and totally transparent.

There were several bands listed on the playbill that night, presumably warm-ups for the Big Guy. At curtain time, a lone man appeared on stage, dressed in blue jeans and a T-shirt, and simply started playing guitar and singing. I kept looking at the program, trying to figure out who he was. I also wondered why this guy was playing a song I recognized as Vince’s when the star himself would be on stage in an hour or so. Turned out it was Vince. All by his lonesome. He appeared with no fanfare, no glitz – just showed up and started doing what he does best.

At one point he traded his guitar (for which he is known) for a fiddle. I don’t remember the song as much as I remember what he said as soon as it ended: “Boy, am I glad that’s over!” Everyone laughed, and he shared with us how he is a novice with the fiddle and always nervous about playing it on stage – especially in the company of one of his band-members who is very accomplished with the instrument. Plus he told us that he hates how, due to some recent weight gain, it gives him a triple-chin.
Later, he introduced a song he wrote after his father’s death with a story about his father. He knows how to weave a good story, so that made a difference. But what really drew us in was the authentic and loving way he shared about the trials and tribulations of their relationship. We could all relate. There wasn’t a dry eye in the house at the end of the song.

I will remember this concert for years to come. Why? Because this country music expert created something magical for me and several thousand of my closest friends because of how he was being. And you know what? You and I and every other expert in the corporate world can have the same kind of impact.

Forget about your decades of experience and advanced degrees – just for a moment. Put aside your To Do list. What possibilities are you going to create for your clients today out of how you are being?

I’ve had several awkward moments greeting several different clients in the past few months, where the unspoken question for both of us has been, “To hug or not to hug?” The question seems to arise with clients who fall in two categories:

1 – Business friends – these are clients with whom I don’t necessarily socialize outside of work, but with whom I have established a relationship that’s far more than strictly business — a relationship marked by candor, warmth, genuine caring, and the easy exchange of personal as well as business information.

2 – Personal friends who have become clients – these are clients with whom I had a personal relationship long before we did any work together.

The dilemma arises when a handshake seems completely inauthentic because it’s too formal and distant, and yet a hug seems out of place in a business setting. So what usually results is a really awkward, jerky-movement thing, like two chickens in a barnyard – one of us sticks out our hand while the other moves in for a light embrace, then we both pull back and switch, trying to match the others’ first move.

The Trusted Advisor teaches us to seek intimacy — not fear it – through emotional connectedness with clients; to dare to show clients that we care about them and that we see them more as human beings than walking, talking revenue streams. And yet the question, “To hug or not to hug?” raises all kinds of ancillary questions. Such as:

-What if my client doesn’t like to hug anyone, let alone his or her consultant?

-Should the rules be different depending on whether my client is a man or a woman? The same gender or the opposite gender?

-What if someone else who is “outside” the relationship is there to witness (or be left out of) the hug?

-What is the equivalent dilemma in a country with different cultural norms, where hugging might be completely off the table but kissing might not?

-How much is too much? Where do we draw the line?

Your thoughts?

I have always been simultaneously amused and utterly appalled by consultant-speak, particularly when I hear it coming out of my own mouth. You know the buzz words. They’re everywhere, buried inside complex sentences like snakes nestled in the underbrush:

- “The key to success for your organization is to discern how to leverage your assets for maximum return.” (Nowhere in Merriam-Webster is “leverage” a verb).
- “We’re experts at operationalizing your business strategy.” (“Operationalize” is simply not in the dictionary).
- “Let’s utilize existing frameworks wherever we can.” (OK, this one’s in the dictionary, but it’s an awfully big word for “use,” dontcha think?)

Even more horrifying, we consultants don’t just write like this, we actually talk like this! It’s humorous at best, trust-damaging at worst. Imagine being a client and having to decipher all this lingo. Imagine being a client, sitting through the 100th presentation given by the third consulting firm to be hired in the last three years, and thinking quietly to yourself, “I thought these guys were going to be different.”

One way we can stand apart – while simultaneously creating real human-to-human connection – is to simplify our language. You know, say it in English.

For an insightful and humorous take on this subject, check out Why Business People Speak Like Idiots: A Bullfighter’s Guide written by Brian Fugere, Chelsea Hardaway, and Jon Warshawsky – notably, three consultants. Here’s an excerpt from the book:

“Jargon, wordiness, and evasiveness are the active ingredients of modern business-speak, and they make up the Obscurity Trap. This trap is particularly pervasive, and its perpetrators are evil people who want to destroy civilization as we know it. (Well, okay, not really, but it felt good to get that out.) We call this a trap because the people who spew jargon and all of that evasiveness really aren’t evil at all.

They’re us.”

Ouch.

Thanks to a strong recommendation for the book from BossaNova’s marketing consulting firm, TurningPointe Marketing , I’ve just ordered a copy.

This week’s challenge: Listen to yourself. What do you hear? What are you really trying to say?